Super Bowl 58 is just around the corner, which means viewers can look forward to brands capitalizing on the big game to grab attention. Last year's event saw him watched by more than 115 million people. Sunday's Super Bowl is one of the world's biggest stages, and advertisers continue to pour money into campaigns.
In 2023, Tubi fooled viewers with a channel-changing trick. This year, like every year, advertising is meant to entertain, inform, excite, and get you to spend money. Celebrity cameos are everywhere, as is the beer and food, as well as a few newcomers to the scene. As a bonus, DoorDash will deliver all the items featured in the Super Bowl commercial to her one winner. This includes a new car, candy, and a giant mayonnaise bucket. Ahead of Sunday's game, take a look at the ads that have been removed so far.
T-Mobile: Flashdance with Jason Momoa, Zach Braff, and Donald Faison
Jason Momoa performs a high-pitched, superhuman backflip in this bright T-Mobile ad that pays homage to the 1983 film Flashdance. The spot also stars Zach Braff, Donald Faison, and briefly Jennifer Beals.
Reese Cup: Big changes
Reese makes a big announcement about new candy and things get a little confusing. Introducing different types of wreath cups.
Dove: A girl's self-love
Dove was there to draw attention to the issue of girls quitting sports due to lack of body confidence.
Michelob: Things affect Messi
Lionel Messi orders a Michelob at a seaside bar and, while waiting for his beer, uses his dizzying strides to zip across the sand. Not only did Leo impress Jason Sudeikis (aka Ted Lasso), he also caught a pass from fellow Miami football (a different kind of football) star, Dan Marino.
BMW: Moves like Walken
This BMW ad features acting legend Christopher Walken attracting non-stop imitators, and includes a surprise appearance from this year's Super Bowl halftime performer, Usher Raymond.
State Farm: Like a Good “Neighbor”
Arnold Schwarzenegger stars in this action-packed ad that pokes fun at the pronunciation of State Farm's slogan.
Doritos Dinamita: Snack Battle
Doritos is experimenting with more flavors and new shapes for Dinamita snacks. This campaign includes Jenna Ortega and two lovely grandmas. The real stars here are Dina and Mita.
Popeye: Ken Jeong unzips
Ken Jeong gets back what he missed after being frozen for 52 years. Not only has a new breed of Doodle dog been introduced, Popeyes has permanently added chicken wings to its menu.
E-Trade: Babies flex their skills
A staple of Super Bowl season, E-Trade's babies play “tennis for babies” and argue over pickleball. The goal is not to win with trash talk, but you might get attention with sales pitch.
Starry: Ice Spice's new love
Starry is a lemon-lime alternative to Pepsi's Sierra Mist, and the brand accentuates that angle by taking Ice Spice and dropping an ex for something new.
Booking.com: Tina Fey Everywhere
Tina Fey does the opposite of using a digital travel agent to narrow down her options and instead enlists another version of herself to help. Her 30 Rock co-stars appear as Splashy She Tina and Rustic She Tina, and Glenn Close makes a cameo appearance riding her horse.
STōK Cold Brew: Introducing Sir Anthony Hopkins
Anthony Hopkins brings dignity and humor to the role, and the ad places him in the shoes of Wrexham AFC's mascot.
Pringles: Chris Pratt with a mustache
How much does Chris Pratt look like the Pringles mascot? Wearing a chunky stash, he unlocks his phone with a can of snacks and appears as “Mr. P” in the brand's blockbuster gaming commercial. Get a career-defining role.
Coors Light: Chill Train
Coors puts viewers at ease with LL Cool J as he drives the famous train across the country at 900 miles per hour.
Google Pixel: Guided frames
Google's ad highlights Guide Frames, an AI-powered accessibility feature for Pixel smartphones. be careful. This is truly tear-jerking.
Hellmann's: Cat's meow
In this ad for the Mayo brand, a talkative kitten rescues Kate McKinnon from some tantalizing leftovers. The vocal cat has become a sensation, giving motivational speeches and even going on a date with Pete Davidson.
Uber Eats: Forgetful Friend
Friends stars Jennifer Aniston and David Schwimmer run into each other in this star-studded Uber Eats commercial, but things didn't quite go as expected.
Lindt Chocolate: It's a Ball
Lindt's Super Bowl ad features Lindor truffles taking flight in a cozy spot set to Perry Como's 1957 song “Round and Round.”
Mountain Dew: Parks and Rec Reunion
In the Mountain Dew ad, Aubrey Plaza and Nick Offerman ride a giant dragon while sipping Baja Blast.
Pluto TV: Growing Couch Potatoes
You'll never look at 'Couch Potato' the same way again after seeing this ad set on an unconventional farm.
Budweiser: Bring on the Clydesdales
Budweiser fan favorite Clydesdale delivers beer during a snowstorm. The trek is tough, but a cute dog will help you out.
Drumstick: Strange Airplane Scene
This commercial for a Sunday corn brand starring Eric Andre, which features people making weird noises while eating dessert, may make you cringe.
M&M's: Comfortable Ring
This M&M's ad introduces the bizarre concept of a diamond-encrusted ring made from M&M's peanut butter. What is the point of the ring? It's to console the Super Bowl contestants (or Oscar nominees in Scarlett Johansson's case) who didn't win.
Bud Light: Genie in a Bottle
When they unleash the Bud Light Genie, the group of friends wants Post Malone, Peyton Manning, and of course, lots of beer.
Nerd: Dancing with Addison Rae
Flashdance…what a feeling this Super Bowl moment has. New Nerds characters dance to the song and Addison Rae snacks on a bag of Nerds Gummy Clusters.
Oreo: They're all twisted.
Do you like eating Oreo cookies in half? Oreo's ad incorporates snacking techniques, imagining a version of the historical moment in which people make decisions by twisting open cookie halves. For example, Kris Jenner takes a twist when deciding whether to pursue a reality show.
Volkswagen: 75 years
Volkswagen, celebrating its 75th anniversary in the United States, is running ads during important games.
Etsy: Gifts with flair
What better gift than the Statue of Liberty? In this ad, Etsy answers that question with a new AI-powered feature called Gift Mode.
Toyota: “Wow, wow, wow” steering wheel
Toyota's ad shows various occupants of a 2024 Tacoma refusing to let go of the passenger-side steering wheel.
BodyArmor: AI Madness
Things start out pretty shaky in this ad for sports drink brand BodyArmor. The AI spots include San Francisco 49ers running back Christian McCaffrey.
Ghost: Movie Time
A ghost watching the 1990 movie “Ghost”? That's what's going on in this promo for the CBS sitcom “Ghosts,” whose third season premieres on February 15th.
Foundation to Combat Anti-Semitism: Dr. Clarence B. Jones
The Foundation to Combat Anti-Semitism, founded by New England Patriots owner Robert Kraft, released an ad featuring Dr. Clarence B. Jones, Martin Luther King Jr.'s speech drafter and advisor. ing. You can see the teaser on his Vimeo here.