Netskope announced new research showing that more than 1 in 10 corporate employees now access at least one generative AI application each month, up from 1 in 50 previously.
The surge in usage of generative AI apps is due to the immense success of apps like ChatGPT, with Netskope even describing 2023 as the year of generative AI. In fact, we found that ChatGPT is the most popular generative AI app.
As this technology continues to grow exponentially, Netskope expects power users to explode in 2024, with the top 25% of users significantly increasing GenAI adoption.
Generative AI comes with security concerns
Beyond the limits of artificial intelligence, we found that businesses accessed an average of 20 different cloud apps, up from 14 in about two years.
We found that half interact with 11 to 33 cloud apps each month, and the top 1% use more than 96 different cloud apps. The increase in cloud interactions has raised concerns about potential security vulnerabilities.
Netskope recognized the growth of its online presence and shared key insights for 2023. We found that social engineering is the most common way for attackers to gain initial access.
Users were three times more likely to fall for a phishing scam than download a Trojan. Additionally, cybercriminals are targeting a variety of sectors, with cloud apps and shopping sites being top targets, demonstrating the need for stronger online security measures.
Attacks in 2023 were dominated by criminal activity, with Russian groups leading the way. Chinese threat actors contributed the most to geopolitical attacks, and Asian countries, particularly Singapore, were the most targeted.
Ray Canzanese, director of threat research at Netskope, says organizations can prioritize secure AI app development and limit app access to legitimate business purposes online, while reducing the risk of social engineering through security awareness. He emphasized the need to invest in
Canzanese added: “This trend is likely to continue into 2024.”