Netflix has signed a new exclusive deal that will bring WWE's flagship show Raw and other live shows and events to subscribers starting in January 2025, the company announced Tuesday.
WWE Raw is the No. 1 show on the USA Network, with 1,600 episodes over 30 years and 17.5 million unique visitors annually. Netflix also has other weekly shows from WWE like SmackDown and NXT. WWE live events outside the United States, such as WrestleMania, SummerSlam, and Royal Rumble, will also be available exclusively on Netflix.
The deal is said to be worth more than $5 billion, according to The Hollywood Reporter. Netflix subscribers in the US, Canada, UK, and Latin America will have access to the show initially, with more territories and regions to be added over time. The deal is described as “long-term.”
The partnership marks Netflix's new foray into live sports events, specifically. The first-ever live sporting event, the Netflix Cup, was held at the end of 2023, bringing together some of the most famous athletes from Formula 1 and professional tennis to compete in a golf tournament.
Leaning towards live sports programming is a continuing trend in the streaming space. Services like Max, Prime Video, Paramount Plus, and Peacock include access to live soccer, basketball, soccer, golf, and international sporting events on on-demand platforms. In some cases, subscribers have to pay additional fees to watch live sports. For example, Max charges $10 per month for the B/R Sports add-on. However, such programming may be included in your plans. It's unclear if Netflix plans to raise prices again or if WWE content will only be accessible with certain subscriptions, but members can expect to be able to watch even more content in the Live Sports category. Dew.
Netflix subscriptions start at $7 per month in the US.