The 2024 Super Bowl was everything it should have been. High energy, action packed, and full of suspense. But it wasn't just the big game that shocked viewers.As always, a number of big brands splashed out on cash to secure one of the most expensive ad spots on the planet, each reportedly paying for it A whopping $7 million for a 30-second commercial spot.
This year, one such brand website builder Huge square space. Teaming up with legendary film director Martin Scorsese (who stars and directs the video), square space created an ad that aims to convey a powerful message, poking fun at society's inability to step away from their devices and notice what's going on around them.
Alien invasion? All 5 seconds are interesting… So let's take a look at some cute cat videos.
The ad ends with the tagline, “Websites make it happen,” which frankly feels a bit at odds with the main theme.
Of course, the real message of this ad isn't that we all have an unhealthy relationship with our phones. Its real purpose is to highlight how fascinated your audience is with their digital devices and make a good website a smart way to capture their attention.
Or does a great website help you stand out in an endless stream of low-value social media content?
Honestly, it's unclear.
Squarespace's Super Bowl Campaign
Squarespace's “Hello down there” campaign isn't just a Super Bowl ad. His website on Squarespace has a dedicated landing page with a video of Martin Scorsese and his daughter Francesca creating his website as part of the planning process for his 30-second ads.
The landing page also features the template used on the website and an example of an online store selling extraterrestrial goods such as hoodies, Frisbees, and umbrellas.
You can also use the 'Hello down there' website template used by Martin and Francesca as a starting point for your own out-of-this-world website.